Made to stick

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Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

 

Počet stran: 1336
Autor: Heath Chip, Heath Dan
Rok vydání: 2008
Nakladatelství: Comerstone

 

EAN: 9780099505693
ISBN: 978-0-099-50569-3

 

Kód Kód: 2244
Kategorie: knihy