Business the Richard Branson Way

Business the Richard Branson Way
310 Kč –35 %

10 Secrets of the World's Greatest Brand Builder


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200 Kč
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In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder.

So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.

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Autor: Richard Branson

Vydavatel: Winsome Book India

Rok vydání: 2008

Jazyk: anglický

Kód Kód: 2573
Jméno značky: Winsome Book India
Kategorie: Anglická literatura
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