Made to stick

259 Kč
Momentálně nedostupné

Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.


Počet stran: 1336
Autor: Heath Chip, Heath Dan
Rok vydání: 2008
Nakladatelství: Comerstone


EAN: 9780099505693
ISBN: 978-0-099-50569-3


Kód Kód: 2244
Kategorie: knihy
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