The entrepreneurial instinct: how everyone has the innate ability to start a successful small business

In real life, successful entrepreneurs take classes, write business plans, and map out every contingency. But if the stories are such a fluke, why do we hear them over and over again? This title looks past the rags to riches stories to explore the role of mind, behavior, and brain chemistry in our ability to be successful entrepreneurs.

Počet stran: 224
Autor: Monica Mehta
Rok vydání: 2012
Nakladatelství: McGraw-Hill Education - Europe

EAN: 9780071797429
ISBN: 978-0-07-179742-9